How do you feel about stalkers? Stupid question isn’t it. And I’m sure that your friends, family and customers would agree that stalkers really aren’t cool, right?
It’s time to take a look at your inbound marketing efforts because when reaching out to new people – regardless of context – shouldn’t we all be playing the dating game?
Tip 1. Make a good first impression
I am sure you will have noticed what happens when a beautiful woman or a handsome man walks into a crowded room or a bar? People look at them. In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them.
Make sure you (and your content suite) look your best when you’re ‘on the pull’ and checking out who’s on the market.
The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.
Tip 2. Get to know me before you ‘label’ me
Relationships are hard and sometimes we destroy them before they even come to be. We’re so excited about this new person, this new prospect, that we just want to jump to the end where everyone is happy and in love. And in doing that, we ruin the whole thing.
Don’t rush things or push yourself (or your content) onto new people or prospects – show them what you’ve got to offer and let them ‘suss you out’ for themselves – give them time to think about whether they’re interested in what you have to offer or not.
When prospects decide that they want to find out more, they’ll give you a call or send you an email. Just make sure that they’ve got all the information they need in a suitable format, and at a time and place that suits them, and keep an eye on their levels of interaction. (An interaction could be time spent on page, social shares or click through rates.)
When you push for immediate conversions, you put people off. Time it right and approach them when they’ve expressed an interest; then you should be on to a winner.
Tip 3. Nobody really thinks speed dating works
Are you looking for something long term? A meaningful relationship or a loyal customer?
Good things come to those who wait, so don’t rush things or expect to meet the man / woman of your dreams overnight. Likewise, don’t expect your inbound efforts to return hordes of hungry customers the first time you present your brand or content online. It takes time to build awareness, trust and to really catch someones eye.
You should be using inbound or ‘attraction marketing’ to make a great first, second and possibly third impression.
And remember; don’t pursue your targets without getting to know them first – that’s stalking. Not cool guys, not cool.